The Green Jacket: Directors Statement

Boundless recently entrusted us with filming their annual Founders’ Circle event in Austin, TX. I saw an opportunity to elevate the project beyond standard event coverage. Boundless shared with us the story of their lifetime achievement award, "The Green Jacket." Inspired by the Master's green jacket, this award—established over 15 years ago—honors their most outstanding contributors, with its origins tracing back their golf loving founder.

With this rich history in mind, we proposed creating a hype video in the style of an ESPN 30 for 30 documentary. In addition to the live event coverage, our vision included in-depth interviews with previous winners and dramatic studio shots of the jacket, treating it as a revered trophy. Boundless embraced the idea, giving us the creative freedom to bring it to life.

I'm thrilled with the final product—it’s cinematic and truly captures the significance and emotion behind this cherished award. A huge thank you to the amazing marketing team at Boundless, Rebecca, Robyn, and Delaney, for their incredible collaboration.

We love creating Brand Love Moments with Boundless and look forward to more amazing projects together.